Social Media Optimization (SMO) : Tips and Strategies
Social Media Optimization shortly popular with SMO; is methods of sharing services and products with your targeted users on Social Media platform like Facebook, Twitter, Linkedin etc. Recently Google said that Social Media Single will be used as ranking factor. Therefore you have understood that SMO is an important factor in your search engine rankings. But still this strategy is overlooked by many companies and as a result they will not able to catch their expected ranking and loos larger amount of quality traffic!
Few key players of the Social Media Industry currently:
- Google Plus (g+)
When you optimize you website or your social profile, there are some direct and indirect benefits.
- The direct benefit is simply more people finding your profile and connecting with you and visiting your website.
- The indirect benefit is from an extra link pointing to your website from your profile.
Followings are few Social Media Optimization Strategy and Trips: All these strategy are very effective and do best on many circumstances:
1. Creating your Social Profile with Detailed Information
Creating your social profile is as simple as Messi play football with a child; but ful fill profile yet it’s one of the first areas where businesses tend to fall short. Fill out the profile information 100%. Search engines tend to favour profiles with complete information available on their profile. It also creates a more professional cohesive experience for others in your network, so all the contact information in your social profiles should be exactly the same as they are on your website and on your blog.
2. Integrate Social Profiles into your Website or Blog
It main and important part of SEO and SMO strategy, it is because without connecting or integrating your social profile with your website you will not able to take their benefits at all. Social sharing tools should be integrated in your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to all individual blog posts available on your website.
Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority
3. Keep SEO Keywords in Mind Before Creating Social Media Profiles
If you want to maximize exposure of your social media profiles, keywords play a very strong role. In fact, if you’re not optimizing your profiles effectively and efficiently, you’re leaving cash on the table in your competitors. Put your SEO keywords and targeted key phrases into your social profiles in a natural and non-spammy manner. If you can effectively use your keyword or targeted phrase into your profile or page name, it will help your website to rank better in keyword searches on Google, Bing, Yahoo and within the social network search itself.
4. Use Targeted Keywords in Your Posts
Keywords are important for your website, blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience.
5. Be Social or Active on your Social Media Profiles
It’s called SOCIAL media for reason, duh! Social signals are an important factor in SEO because search engines look at social signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available to website visitors. Brands often forget that the purpose of these platforms is to build relationships. It’s not a set and forget type of medium. Get out there and participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.
6. Use Branded Cover Images on all Social Profiles
I can’t stress the importance of always putting your best foot forward and staying on brand. The cover image is typically the first thing a user sees when he or she visits your page, and you want to give them a good impression. Use this opportunity to convey your brand messaging to your current and prospective followers/customers. Use recommended size guides for each platform to ensure that your cover image is formatted and displayed correctly, and always use professional images that are relevant and memorable.
Additional Tips: Never Use Personal E-Mail for Create or Manage Social Media Accounts
It is also important because you may lose control over your social profile once your employee leave company. Therefore never allow your employees to use a personal e-mail address to create or manage your brand social media accounts. Always use a company controlled e-mail account. So that you will always have the full control over your business social profiles!
Social media can be considered as one of your greatest assets for improving your website online presence or provide organic search engine traffic if properly applied.