SEO stands for “Search Engine Optimization” and without creating backlinks think about SEO is just like “making cold drinks without water”. Creating Backlinks is one of the most essential activities for the Off Page SEO. If you are a beginner to SEO (Search Engine Optimization) world than you are not aware about the importance of “Backlinks Creation”, you are just creating the backlinks without knowing the value and effects of backlinks on the website, for which you are creating backlinks.
Here in this article you will know the value and importance of creating backlinks. Backlinks are one of the most important factors for getting higher ranks in SERPs of Google or in many others search engines. Backlinks are just as important as a unique and quality content for the website. Know lets get to understand that “What is backlinks?”
What is backlinks?
Backlinks are all those links through which, anyone can reach to your website (anyone includes search engine boats). In other word you can say that “All the incoming links to your website is knowns as backlinks”.
Types of Backlinks:
There are several grounds on which backlinks are classified like on the ground of nature, on categories, on relevancies etc. But main types of backlinks are two and that is:
First we have to understand basics of these terms, that is DoFollow and NoFollow.
These are HTLM attributes and it is invented by Google with the helps of Yahoo and Bing in the year of 2005. Mainly this is a concept introduced by Matt Cutts and Jason Shellen of Google in the year 2005. This concept is invented for to reduce the effectiveness of certain types of search engine spam and improving the quality of search engine results shown on search engine’s SERPs and preventing from spamming page or irrelevant page on the first place of result.
This is just an HTML attributes and have only importance from SEO point of view or SEO perspectives. Dofollow are all those links which allows search engine’s crawler to reach at our website by following these links. These types of backlinks are most valuable backlinks for SEO. And this because Dofollow backlinks are passes the Link Juice to that page which is connect to this and that is why it will push targeted keywords to rank in the search engine results.
In other words you can say that these HTML attribute value used to instruct search engines bots that a hyperlink should influence the link target’s ranking in the search engine’s index.
Example of Dofollow Links:
<a href=”Pay Per Click”> http://www.helpsdesk.org/ppc/</a>
This is just an HTML attributes value and has only importance from SEO point of view or SEO perspectives. Nofollow backlinks are all those links, which not allow search engine crawler to follow those linked page and hence it will not help in getting higher rank in search engine SERPs.
In other words these HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index.
Top 20 Secret Techniques for Creating SEO Backlinks:
Consider All These Factors Before Creating Backlinks:
- Relevancy of Website
In the older day that is in 2000 – 2003 Google is not much smarter and did not consider relevancy of the content. But now in 2017 Google is much smarter and working on the concept of semantic search pattern (means try to understand the exact queries of user).
Now Google is not just reading pages but they actually understand that about what it is written. It is very effective method to ranks good, unique and quality content in their SERPs.
Therefore it is necessary to create backlinks only from relevant website of your niche.
- Age of your Domain
It is one of the important factors for creating backlinks for the website. Older domain has more benefits than the newer one have. Now understand why?
If your domain age is 20 days and you have created 10K of backlinks for your sites than what happen. It is very bad situation for your website it is because Google will understand that you are purchasing backlinks or you are spamming and finally your website get penalized by Google.
Another factor is that if your domain is 2 years old and you are actively updating or publishing new contents on your website then it send signal to search engines that this website is trustworthy.
- Domain Authority (DA)
Domain Authority is a score ranging from 1-100 and this score or metrics introduce by MOZ. This score make prediction for any website that how well that website ranks in search engine’s results pages. In other word you can say that higher Domain Authority means higher chances of ranking in search engine result pages.
Therefore it is very important and necessary to check Domain Authority of the website from where you will get backlinks.
- Page Rank
It is a metrics developed by the Google founder member Larry Page and Sergey Brin and at the Stanford University. This is one of the main algorithms of Google to providing ranks to website for any specific keywords. PageRanks ranging from 0-10, higher the PageRanks higher ranking in Google search engine result page and lower PaggeRank means lower ranking Google search engine result page.
Therefore before creating backlinks check PR (PageRank) of the website from which you will get backlinks.
- IP Addresses
It is one of the most important factors that check IP Addresses of the website from which you will get backlinks or where you are going to creating backlinks for your website.
It is because if you are creating backlinks for your website from same IP Addresses them Google or other search engine will understand that you these all websites belongs to same webmaster and they are spamming and in result you will get penalized by Google or from other search engines.
- Spam Score
It is a metrics or algorithm introduces by MOZ in 2015 and it is also very important one from backlinks point of view. Its main focus is on the pattern on which google penalizes any website. This scores ranging from 0-17, and meaning of this is that lower the spam score any website has than getting penalized by Google is very low and if Spam Score is higher than the chance of getting penalized by Google is also high.
MOZ explain that if any website have spam score less than 5, then getting penalize from Google is very low. Therefore check spam score of that website from which you will get backlinks or where you are going to create backlinks.
- Alexa Rank
It is a company owned by Amazon and Alexa.com provides traffic related data of any websites. Alexa rank is calculated on the basis of traffic to any website. Higher traffic means higher ranks and lower traffic means lower ranks. These ranks start from 0 to any number.
Therefore checking Alexa Ranks is very good because getting links from any website which few or none traffic is worth less and wastage of time.
- Types of Backlinks
Before going to create backlinks for your website check which types of backlinks that site will provides. It means that backlinks are Dofollow or Nofollow. I already explain that “What is Dofollow or Nofollow backlinks?”
Therefore try to go for that entire website which provides Dofollow backlinks but Nofollow backlinks are also useful for SEO and in generating traffic for your website.
- Check competitor’s backlinks
Last thing, which will help you in finding resources for you to creating backlinks very easily and that is check competitor’s backlinks resources.
Checking competitor’s backlinks give you a good list of authoritive and trusted resource for creating backlinks for your website. It is because your competitors are ranking on top position on the basis of these backlinks so it will surly helps your website also.
- Variety of sources
Variety of sources means the list of website, where you are creating backlinks for your website. It is also kept in mind that keep changing source for creating backlinks for your website. The reason behind this is that if you are used to for creating backlinks on a same website for all time than Google will understand that you are doing something wrong or may be doing spamming and in result you will get penalty in form of dropping your ranking.
- Quantity of Link-Juice Passing
Link-Juice means that how much power a website has and how much amount of power they are transferring to you when they provides backlinks to you website.
In other word if a “Website P” have “85 DA” (Domain Authority) and “Website Q” have “80 DA” than which website is best for creating backlinks.
Website P provides 500 backlinks to many different website and Website Q is provides 50 backlinks to few different website than which one is good website for getting backlinks.
Website Q is the website is best for getting backlinks because they will passes more power to your website than Website P will.
Total Power = 85
Total outbound links = 500
Linkjuice passes = 85/500
Total Power = 80
Total outbound links = 50
Linkjuice passes = 85/50
Therefore check quantity of link juice passes before going to create backlinks for your website.
Note: This technique is used when you are going to purchase backlinks for your website. But in my opinion do not go for buy backlinks for your website instead generate backlinks by natural methods.
Consider All These Factors at Time of Creating Backlinks:
- Quality of Content
As you all know that “Content is King” or it is just like Sword of Samurai, because without sword a samurai is nothing or very weak or powerless.
Therefore always produce unique and quality content for your post as well as for your website too.
- Quantity of Content
It is necessary that your content must be unique not copy paste but another aspects are also important and that is quantity of content whatever you are going to post. If your content is unique as well as longer in size (article contains more 1000 words). It ranked well and your backlinks becomes very valuable for your website.
Therefore must write content having good length it may of minimum of 600 words.
- Variation in Anchor Tags
Variation in Anchor Tags means hyperlink your different-different keywords on different-different websites. It will helps you to cover more keywords with a single article.
- Keep Changing in Title
It is very important factor, that when you are going to create backlinks for your website you have to use your keywords in the title section of post. It is because, if you are using same title on all the resource (or you can say bookmarking sites) then search engine will understand that you are the same guy and doing spamming for ranking.
Therefore you must be aware about this factor also and keep changing you title of your post. Another benefit of this is that you may cover more keywords in single post.
- Keep Changing in Description
It is very important factor, that when you are going to create backlinks for your website you have to use your keywords in body of content. It is because, if you are using same description on all the resource (or you can say bookmarking sites) then search engine will understand that you are the same guy and doing spamming for ranking.
Therefore you must be aware about this factor also and keep changing you description of your post. Another benefit of this is that you may cover more keywords in single post.
- Keep Changing Author Name, Bio, etc.
It is another trick that will improve quality of backlinks generated by your SEO team. It is because google and other search engines are smart enough to catch that all these stories on different platforms are posted by same author and therefore your quality of your backlinks would not be that much valuables.
- Use Image
This is last tips that where ever possible to add image in your story, than must add image with your post. It is because many analysis shows that a post with image get read 30% extra than a post without image. Therefore it is advisable that must use image in your post created for backlinks.
If you uses all these tricks for your backlinks creation than it is must that your backlinks will be very valuables for your websites. Above stated all tricks are used and proved to be very effective on many websites. So apply all these tricks for your website and enjoy the quality of your backlinks.
- Kundan is a passionate blogger who started his career in blogging four years ago. He loves writing about SEO, SMO, PPC, Google,web design, tutorials, Photography, and everything about new innovations and happenings in the Web world. When not blogging, he loves spending his time in social networking. Follow us on FlipBoard.
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