7 Free SEO Competitor Analysis Tool – For SEO Beginner and Experts

Free SEO Competitor Analysis Tools

Her in this article, you will get detailed information for doing competitor analysis in SEO with  SEO Competitor Analysis Tools and also you will get all the List of Highly Reputed Websites or Tools used by the experts and experience SEO professionals for Search Engine Optimization.

Top List of SEO Competitor Analysis Tools in this article:

  1. SEMRush – Partially Free and Partially Paid
  2. Spyfu – Partially Free and Partially Paid
  3. SE Ranking – Partially Free and Partially Paid
  4. Similar Web – Most Tools Free and Partially Paid
  5. Alexa – Partially Free and Partially Paid
  6. Majestic SEO – Partially Free and Partially Paid
  7. Ahrefs – Fully Paid Tools

Now a days SEO is becoming very tougher for digital marketing experts because of the competitors for the business and websites and after that whatever is left that will sucked by the Google algorithms. Therefore to do competitors analysis is become one of the important activities for making SEO strategy. It is because to beat your competitors it is necessary for anyone to be aware about the strategy which is adopted by their competitor. If you did not do then it became very tough for you to beat your strong and gigantic competitors.

What is Competitor Analysis for SEO?

Competitor’s analysis in SEO (Search Engine Optimization) means finding the real online competitors for specific keywords or for a group of keywords. Once you find these competitors than you can execute any SEO strategy to beat those competitors and ranked on top position of SERPs of any Search Engine.

Now these tools will just like swords of samurai for the SEO Professionals or SEO Analysist. It is because swords give the power to samurai to tackle with their competitors similarly these tools give power to SEO Professionals or its user for tackling with their rivals in this real competitive world of Digital Marketing or you can say Search Engine Optimization world.

Detailed information of SEO Competitor analysis tools:

These all SEO competitor’s analysis tools are very useful and very important for analysis any domain or website from SEO (Search Engine Optimization) point of view. Therefore these tools and enjoy the data provided by these tools.

SEMRush – Partially Free and Partially Paid

SEMRush is very popular tools for SEO or Search Engine Optimization. It is because this tool gives approximately each and every data related to SEO campaign. This website give information related to your organic ranking keywords, your organic competitors, your paid competitors, your paid keywords, related keywords, Total numbers of ranking keywords, total backlinks, etc.

SEM-Rush

SEM-Rush-1

Spyfu – Partially Free and Partially Paid

SpyFu is one the best competitors analysis tools avilable in the market and provides very clear and fair data for users which is very usefull for SEO Competitor Analysis. This tools gives you many data related to Search Engine Optimization and all those data are very important. SpyFu is very useful and strong tools for doing competitor analysis it is because you can understand by its name and that is to do spy on others. SpyFu proovides many information like your organic ranking keywords, your paid keywords, your organic competitors, your paid competitors, your competitors share for keywords, related keywords, Total numbers of ranking keywords, total backlinks, etc.

Sfy-Fu

SpyFu-1

SE Ranking – Partially Free and Partially Paid

As above all tools SE Ranking is also very important and very useful tools for your digital or SEO competitor’s analysis. This tool will do very deep analysis of website and give you very accurate and correct data for your website. SE Ranking will give you the data such as your organic competitors, organic ranking keywords, paid keywords, organic traffic, paid traffic, pattern of traffic flow, etc. As you can see in below images.

SE-Ranking

SE-Ranking-1

SE-Ranking-2

Similar Web – Most Tools Free and Partially Paid

Similar Web is a tool which is used for many others matric along with competitor’s analysis. This tool gives many data related to competitors and special function in this is that you can compare your site with your competitor’s websites. It will give you a good and clear amount of idea that why your competitors are on higher ranking than yours. This tool give many other metrics like traffic overview, total visits, average visit duration, Pages per Visit, Bounce Rate, Traffic Sources, Similar Sites, etc.

Similar-Web

Alexa – Partially Free and Partially Paid

Alexa is a tools owned by Amazon.com and this tools very popular to giving ranks to website on basis of their traffic. This tool has many usability and few services are free and few are paid services. Alexa will give you many useful data for SEO. Data like competitors, ranking keywords, percentage of traffic cater by keywords, location of users, Bounce Rate, Daily Pageviews per Visitor, backlinks, sites with similar name, etc.

Alexa

Alexa-1

Alexa-2

Alexa-3

Majestic SEO – Partially Free and Partially Paid

This tool is mainly used for detecting backlinks of any domain. This tool gives very authoritive data related to backlinks and give details about backlinks too. But this tool have also many other function like competitors analysis, to check citation flow, trust flow, etc.

Majestic-SEO

Ahrefs – Fully Paid Tools

This is a fully paid tools and very useful for the SEO professionals for analysis any website for On Page or Off Page SEO. This tool is used for many purposes like use for doing backlink research, organic traffic research, keyword research, content marketing & more.

Ahrefs

Few Others SEO tools have many other functions too;

  1. MOZ – Open Site Explorer
  2. Monitor Backlinks
  3. Backlinkwatch
  4. MySiteAuditor
  5. SmallSEOTools

The 5 Basic Components Of A Strong SEO Strategy | For Online Business

A Strong SEO Strategy

Being a small brand doesn’t negate you from the benefits of SEO. In fact, you can even begin to compete with bigger brands when you optimize your website. Big brands might spend thousands of dollars on marketing, but small businesses can get a lot of search engine traffic when they spend their money wisely on SEO and helpdesk services.

1. Consider Your Existing SEO Advantages

Some small businesses are poised to perform outstandingly without even knowing it. If your business has an old domain name that is at least a decade old, your website will be favored by search engine results. Search engines see businesses with old domains as reliable and stable. Utilizing your existing SEO assets allows you to compete without breaking the bank.

2. Start Improving Your Website

Before you go all out on optimizing your website, do some research into your analytics. Which pages are driving the most organic traffic? What product pages or blog posts are getting the most views? Consider the most valuable pages that already exist on your website and use them as your starting point.

You don’t have to spend a penny on SEO services to get your website in better shape. Start by creating keyword-based title tags, including useful and authoritative content, and composing articulate Meta descriptions.

3. Develop Strong Keywords

Your first instinct might be to use high-volume keywords to compete with bigger brands in your industry. This often fails due to the large volume of searches and how established brands are already using keywords. Instead, consider focusing your energy on longer keywords that competing brands might not be using as much. Using unique and longer phrases can result in better conversion rates.

4. Create High Quality Content

Content marketing has become a key aspect of SEO strategies in recent years. While it is crucial to have high quality content on your website, search engines favor brands that place this content offsite. Big brands are almost solely focused on their own websites. When they do create offsite content, it is usually not written by the actual business owners and therefore less compelling. Carefully crafting an offsite content marketing strategy will set you apart and give you an authoritative voice in your industry.

5. Use SEO to Improve Customer Service

Integrating marketing and customer support is a smart strategy if you’re looking to compete with big brands. Utilize customer data to find out what your knowledge base site is lacking and how you can optimize it. Ask yourself these questions:

  • What questions are customers asking?
  • What are customers looking for?
  • Is there sufficient information on my site?
  • If not, how can I add it?

Customer data provides a direct insight into what your customers want. You can create keywords and entire web pages based around this information. Integrating your SEO strategy with customer service support via a cloud based help desk solution that offers a knowledge base will increase customer engagement and returns.

Don’t believe the lie that you can’t compete with bigger brands. When you use good SEO and customer service practices, you will see conversions and sales increase. Your website is just waiting for you to tap into its potential.

The Ultimate Guide for Off-Page SEO | Off-Page SEO Strategies

Guide for Off-Page SEO

Hello Guys” Today I am going to share each and every aspect related to Off Page SEO. It is because there’s a lot of information and articles related to Off Page SEO is present in the market and these all are very less informative or very brief. It is because; generally these articles have very few words like 200 – 300 words. So it is not possible for beginners to understand the facts related to Off Page SEO with that much brief article. Therefore I feel that it is important to share my experience with you all. I am a SEO professional and working in Digital Marketing fields from last 4 years and have very deep knowledge of Search Engine Optimization and with my own experience I can explore many things in very detailed manner.

Now come to point,

What is Off Page SEO?

Off Page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Let’s start it from the very beginning…

What is SEO? Search Engine Optimization.

Search engine optimization is the term or word used to describe a set of processes that aim in optimizing or changing a website for search engines. SEO is important not only for getting high quality visitors from search, but it is also a way to improve the user friendliness of your website and increase its credibility.

Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in their search results.

SEO is the way to ‘speak’ to search engines in a language they can understand and give them with more and specific or detailed information about your website.

Now understand Types of SEO…

SEO has two major components, On Page and Off Page SEO.

On Page SEO

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:

  • Having optimized titles and descriptions
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text formatting (use of h1, h2, bold etc.)
  • Image optimization “image size, proper image names, use of ALT tag”
  • User friendly 404 pages
  • Fast loading pages
  • Mobile friendly pages
  • Top quality fresh content “This is always the most important SEO factor!”
  • External links (no broken links or links to ‘bad’ sites)

Off Page SEO

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

We will examine these in more details below, but first let me explain about the importance and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website.

A website that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

What are the benefits of Off-Page SEO to website owners?

 

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Founders of Google) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More Exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Link Building

This is the most popular and effective off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many votes as you can, so that you can bypass your competitors and rank higher.

For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.

Over the years webmasters have been trying to build links to their websites to get higher rankings and they had invented a number of ways to increase link count. The most popular ways were:

Blog Directories – something like yellow pages but each entry had a link pointing to a website.

Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).

Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’.

Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared Content Directories – Websites like hub pages and info barrel allowed you to publish content and in return you could add a couple of links pointing to your websites.

Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.

In some cases you could even do more complicated exchanges by doing a 3-way link: I link to your website from my website but you link to my website from a different website.

Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them.

If you try to ‘trick’ search engines by building artificial links, you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).

How Black Hat SEO Born?

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.

Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda, Penguin and Hummingbird (that’s how the Google Algorithm releases are called), they have managed to solve the problem and protect their search engine results from spammers.

Of course there are still exceptions but they are doing advances in every new algorithmic release and soon enough none of these tricks will work.

What is a Good Link?

So, if the above links are not useful, what is a good link?

First, you should understand that link building it’s not only a matter of quantity but it is a matter of quality as well.

In other words, it no longer matters how many links are pointing to your website but it is more important from where these links are coming.

For example, a link from a normal blog does not have the same ‘weight’ as a link from New York Times or a link from Matt Cutts blog “former head of Google Quality team” is not the same as a link from my blog.

The obvious question is, how to you get these links?

If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.

Does this happen in reality or is it another myth?

It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it.

This is natural link building, a link has more value from the reader’s’ point of view rather than the search engine’s point of view.

The best way to attract links is to publish link worthy content that other people would like to link to.

If natural links are what I have just described above, in which category do all other links belong?

They belong in the category of artificial links and by adopting such techniques you increase the risk for getting a manual or algorithmic penalty by Google.

Is that guest blogging a valid way to build links?

Guest posting can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it. You can read my articles to get a complete picture as to when to accept guest posts on your blog and when to guest post on other blogs.

Social Media

Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “no follow” but this does not mean that they do not have any value.

Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.

Social Bookmarking

Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com to promote your content.

Conclusion

Off-page SEO is as important as On-Page SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building doesn’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.

Optimize Your Meta Tags to Improve Organic Ranking

How Meta Tags will Improve Organic Ranking

Search Engine Optimization evolving all the time. It is the biggest deal which a SEO Expert has to face in their works.

Regardless, Search Engine Optimization evolution, but the competition for the top position in Google will not be over anytime soon.

What is On Page SEO?

It is consist of all those activities which are done to ensure that visitors find and enjoy your website. So that search engines regularly crawl and index your pages.

Whenever we think about On Page SEO, our mind will struck on Title tags, META Description. It is a method of naming or labelling of any Products / Services.

How to Optimize Title Tags

Title tags are what your page visitor sees in their browser tab, and also what a search engine sees when it crawls your website.

For example, here’s what a visitor sees when they visit the SEO Helps Desk blog page:

Title for Visitors

And it is what a search engine sees when it visits the same page:

Title for Search Engine

Below I have stated few tips for how to create META’s:

Title tags shall include the page subject, the category of the page and your Industry. Use a vertical line (“|”) to separates each of these sections.

Your input will look like this: Item | Category | Industry

If you not any specific webpages then you can you first two things. And if you have specific and lager numbers of products then use all three things to classify.

Let’s imagine that you have a gift shop and you have many types of gifts. Gifts like Watches and that’s for both Boys as well as for Girls.

Than your input will look like this: Watches | For Boys | Gifts

Than your input will look like this: Watches | For Girls | Gifts

Points to be noted:
  • Keep Transparency – If the title of your page says “PPC Tutorial” then it is important that your webpage must not filled with the information of Angelina Jolie.
  • Unique Quality Content -You must have unique content with the butter of uniqueness. Content is the key for the success of any SEO strategy.
  • Put Keywords – Your content must contain your important and primary keywords with the Title and as well as body of article.
Important Points to be noted:
  1. Keep your titles honest and relevant to what’s on the page.
  2. Keep your keywords visible. Including keywords in your title tags is a great way to signify to users and engines that they can find related content on your page.
  3. Keep your titles concise. This is sometimes the trickiest part. Your title needs to be less than 70 characters.

How to Optimize Meta Descriptions

A Meta description is what shows up below your page title in search engines. Description is now used more for attracting the user not for the search engines. It is because, now users become smarter and they will open page after reading the Descriptions. So if you have a well explained Meta Description, it will increase your chance to be visited by the users.

You can see that how SEO Helps Desk is using Meta Description:

Meta Description for SEO Helps Desk

Description is used to explain user that what they can expect to find on the provided webpage and it will work to persuade those users to click and visit your website. In other word it a conclusion to the page.

You must have to include your keywords, because Google will automatically bold any of the user’s search terms that show up in your description. You can see this in the above image Google highlighted the keywords SEO.

It looks like very simple to do, but becomes difficult when your website have 1000 of pages like many E-commerce and blogging websites. And you have to create unique description for each and every page. Do not think to put same description for all the pages on the website.

To easily do the things you can use MS Excel and put column by Keywords and quickly create you unique descriptions.

So focuses on titles and descriptions, and you are able to improve your website ranking in the Search Engine Result Page.

If you got your required information and satisfy with the article then must comment below.

Tips for Small Business Local SEO Success

Search Engine Optimization Local Keywords

Search Engine Optimization for small businesses or on local keywords is not very complicated. You can improve your visibility and traffic in search engines result page. You can attract visitors to your business website by focusing on four things:

  1. Keyword Selection
  2.  Creating Quality Content
  3.  On-Page Optimisation
  4. Creating High Quality Backlinks

Keyword Selection

It is one of the first steps in implementing a search engine optimization strategy. You must select keywords that are directly relevant to your business. Which people are actually searching for, and which aren’t too competitive for your budget. If you select and optimize for the wrong keywords, your overall optimization campaign is worthless.

Keyword selection process is based on the type of Website the client have.  Based on the type of site you decide what you want and what you currently have.

You can use the tool for Keywords Research with these free tools:

Google Adwords Keyword Planner

Moz Keyword Explorer

WordStream’s Free Keyword Tool

Creating Quality Content            

Quality content is well structured and it is easily understandable by its readers. Once you selected keywords after that you should create one page of content for each of selected keywords. All the content you have created shall meet the requirement of the people searching for that keyword.

On-Page Optimization

On-page SEO is the process of optimizing webpages in order to rank higher in SERPs and attract more traffic to own website. Once you have created the new content, then you need to add the keyword in each page’s title tag, Meta description. There are lots of on-site optimisation process have to do. But it is the most important factor which has the biggest effect on your rankings.

Creating High Quality Backlinks

Creating good contents, and optimising it correctly, will result in your website ranking in SERPs. But will not as high as you want it to rank in search engine result page.

To rank on the first page of search engines SERPS for your primary keywords. Your website must have more relevant and quality backlinks than the sites currently ranking on the first page for those keywords.

Search Engine Optimization results will not appear instantly. Search engines will take a week of time to recognize your backlinks you have acquired. However, once your backlinks are recognized by search engine your rankings will improve and you’ll get more and more visitors to your website.

Tips & Advice for Local SEO

Here I have provided local SEO tips for businesses who want to improve their visibility in local search results.

  • You must have an address in the town or city that you’re targeting
  • Add a map of your business’s location to your website
  • Use a local phone number for the state you have targeted
  • Be consistent with your business’s name, address and phone number
  • Make it easy for people to contact and/or find you
  • Create, verify and fully complete your Google+ Local page

All these tips are very useful and very effective for local SEO keywords. Use this and tell us is all the stated information are useful or not.

Top 20 Search Engine Optimization Techniques for 2017

Top SEO Tips and Tricks

Everyone have to use few good SEO tips. Search Engine Optimization is a volatile process, and that’s why SEO Expert must have to be up to date with all the algos updates and ethical practices. If you are looking for pure and fabulous SEO tips, you are on the right place.

SEO is something that every website must have to do. With optimizing any website for search engines, you can increase your chances of ranking high in SERPs for your main targeted keywords; it means that you get more traffic to your site.

Search Engine Optimization is not rocket science, with some basic training anyone could do it. In this post, I will be talking about SEO tips and tricks for websites that want to achieve long run ranking.

Do not Trust on Guaranteed SEO Ranking

If you hire or outsource, SEO Company or freelancer for Search Engine Optimization to your website, whenever you heard the words Guaranteed SEO Ranking, run as fast as you can. Because it is just a trick to make full, since no one can guarantee for SEO Ranking.

Whom that guarantees they make your website ranking on top positions in Google SERPs for defined keywords, most of the time are scammers.

 Results would not come instantly

I think Search Engine Optimization is just as a chess game between you and Google. It is a game of patience. You can only predict what is going to happen? But what happens is different? Optimizing a website for top rankings takes time, and results usually come after months of work. If had you followed or played the best Search Engine Optimization moves, results will definitely come.

All beginners do a silly mistake that, they do not have the patience to wait and watch. They want quick and instant result.

Understand the process of SEO

Search Engine Optimization is a continue process. Search engines especially Google are updating their rankings algorithm a many times in a year. So to become successful with SEO, you have to know what works best for you and eliminate outdated techniques.

Publish Unique and Quality content

Your content is the most important part of your website. Without quality content, it is impossible to rank high in Google SERPs. Your website must have quality and unique content and providing the information to the user.

If your content (article) is longer and have quality which is able to engaging for the user Google will gives more credit to your article. Do your best to engage your user and make them share their thoughts.

Do Keywords Research for your website

 Think before writing article which you are going to write. Analyse that is it in the trend or anyone have the requirement for this article. Never start writing an article without doing keywords research. Use Keywords Tool to find what people are searching for and for what problems they are trying to get answers. Google Keywords planner is the best keywords research tools. Find synonyms and look to what keywords are used to search in Google.

 Always write for your readers, not for search engines

Always think about what your readers want to know from you and write with keep in mind that your readers are humans. It is a common perception that purpose of content writing are only for the getting higher rankings, in search engine SERPs.

Publish fresh content on daily basis

If you publish new articles on a daily or at least on weekly basis, Search Engine crawler will come to your website on regular basis and will give your website more authority.

With new content, you also get more chances of ranking for new keywords. All those websites which are on top ranking, they all publish their content on regular basis.

Always use relevant and unique titles

It is very important that you always use unique and relevant title for your article. Add your main keywords in your titles. It is very hard to get higher ranking without having the main keywords in your title. Your titles shall be concise and attractive or not longer than 55-57 characters.

Improve your website loading speed (time)

Website speed is also a ranking factor. But it is not something to worry if your website have quality content and are well structured. However, any website takes more than 5sec to load Google classify the slow loading website.

Create interlinking system in well defined manner

Whenever you publish new article then put one or two internal links. It makes article very engaging or informative for the readers. If every entire article you have published contains a link to other page it will help in increasing the average time on website or also decrease the Bounce rate.

Create Quality Backlinks Smartly

Quality Backlinks are very important for Search Engine Optimization. Without backlinks, it is very hard to say that it will get ranked or not.

Please do not waste your time in building irrelevant backlinks from directory or article submissions websites. Instead, build links from those websites which have authority and are relevant for you. A single quality backlinks can have more potential than a hundred of low-quality links.

Keep track of backlinks and protect from negative SEO attacks

Keep tracking of your backlinks. Because it is just as important as building them. Many SEOs are building backlinks and then they completely forget about checking their status. These day negative SEO are very common. In many cases it is done by your competitors, it is because they want your website get penalized by search engine like Google. Generally competitors create of low-quality backlinks to your website.

Use social sites for Search Engine Optimization

Use Twitter, Facebook and Google Plus to connect with bloggers and make relationship with them. And ask them to put the link on your website. Social media is a great place to generate backlinks. It will generate traffic for your website also.

Optimize all images on website

Image is very effective because readers will quickly understand the matters in the article. Insert screenshots with examples in the article if it is appropriate. Each image shall contain Description, Alt, etc. With image optimization you rank high in Google Images.

Choose simple and short domain

The most popular domains are using the .com extension; therefore it is very difficult to find good domains. So pick a domain that’s easy to remember and pronounce.

Fix all the broken links issues

If your website linked with a page, and that page actually did not exist anymore.  Use Google Webmaster Tools to identify these links and fix them.

Do not use flash

Google are not understood Flash and Ajax, meaning it will be impossible to crawl your content. Flash websites might look pretty and cool, but they are the worst for SEO.

Ignore PageRank

In this recent time PR become useless with SEO point of view. It is because Google has stopped updating their PageRank toolbar more than one year ago. And they also announced that it doesn’t have any plans to update it. Try to improve your authority through building quality backlinks.

Don not over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

Search Engine Optimization is a continuous process

Many people think that search engine optimization is finished when they get top ranks in SERPs. It is the time when they lose their focus on SEO and competitors take advantage of it. So never leave SEO for the website.

Make Your Website More SEO Friendly with On Page SEO

SEO friendly Website

Lots of ways are out there to get your website ranking higher on Google or on any search engine; however there are no magical tricks that are guaranteed to work. But with this guide, I hope to help you to get optimum result.

Search Engine Optimization (SEO) contains two different areas, first is on page and another is off page. I will explain you here the most important and basic topic of SEO in this article.

# META tag and Description

META tag and Description is displayed in Google’s search results. Takes best first 160 characters (Google’s limitation) from your websites and uses it as your META-tag description.

Therefore, describe your business in your website wisely! Use clear, concise language that attract customers in and will register well in Google search results.

# Put titles on products and categories

It’s important that you tell Google exactly what the product you are selling is. Similar to your website description, put your product names and descriptions. It will help Google locate your products and provide better search results.

For example, if you are selling Shoes and it has a model name ‘Spunk’ then a good product name for that would be ‘Spunk Shoes’ or ‘Black Spunk Shoes’ instead of just ‘Spunk’. Google doesn’t know that ‘Spunk’ is a Shoe unless you tell it.

The same term and condition goes for categories; try to name your product’s categories appropriately using keywords.

# Create Human Readable URLs

Create Human Readable URLs because search engines love them. You must put clean, simple URLs with keywords to increase your search rankings and place more authority on your content.

For Example:

Human Readable URLs:  http://www.helpsdesk.org/best-off-page-activities-for-seo/

Non-Human Readable URLs:  http://www.helpsdesk.org/id=00133&.aspx#ctl00_ph

META tag and Description

#. XML Sitemap to your website

A site map is a file gives them a list of web pages of your site for web crawlers so that crawler easily crawl all pages. This is the best way to make sure that all pages are crawled & indexed by search engine.

#. Provide a great user experience.

Ensure that your content looks good and is easy to navigate.

#. Avoid keyword stuffing in your content

This can actually harm your Google SERPs ranking. Google recommends that you focus on creating useful, information-rich content that uses keywords appropriately and in context.

#. Make your website would not contains any Broken Links

Broken links frustrate visitors and it will reduce your SERPs ranking. 404 Errors are most dangerous for your domain authority. It occurs when you change your URL name or replace your documents? To eliminate this error you have to do 301 redirect these URLs. Otherwise it will reduce your website’s ranking or authority.

#. Add Webmaster Tools or Google Console to Your Website

Google Console is a great way to manually get a head start on index your site on Google. Get started by registering your site with Google Console (Bing and Yahoo also have these tools).

#. Use Google Analytics for Data Analysis

Use Google Analytics for Data Analysis and make change as per requirement. For example, you can check your bounce rate, and analyse the effect of your search optimizations, among other things.

#. Get other sites to link to your website

The best way to get a natural higher ranking on Google SERPs is to create quality content so that other sites wants link to your website. Search engines measure the quality of a site depending on how many other sites that links to it. Having a blog connected to your website helps a lot and especially if you write quality updates on a continuous basis.

#. Mobile friendly

Make your website mobile friendly so that you will get higher ranking in the Google SERPs. In April 2015 Google revealed that Google will use mobile friendliness as a search ranking signal. This ensures that users get relevant, high quality search results that are optimized for mobile devices.

#. Do not panic be patients!

This is the best tip you could get. No site will automatically rank in the top spots on Google – it takes time! Try to engage your customers through social media and keep your shop and blog updated and soon enough you will start climbing up the rankings.

What is Organic SEO or Natural SEO?

How to Get Better Organic Search Ranking

When you search for something on search engine it will gives you two types of results.

  1. Organic Results 
  2. Paid Results

Organic and Paid Results

Organic Results

Organic Search Results also knows as Natural Search Results. To be constantly on Top Ranking in the organic search results is what SEO is all about.

These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google adwords or other. Organic search engine optimization or SEO is a methods or process of improving the traffic for your website by making it more benefits of search engine optimization in search engine results using specific targeted keywords.

Paid Results

Paid results are all those results which are shown in the SERPs top ranking by the search engine. It is also known as the Pay Per Click (PPC). Pay-per-click is the word used to describe inbound traffic that comes through paid search sources such as Google AdWords or Facebook Ads. PPC are done to attract the potential visitors for your website so that you can convert them in sale. For to be shown on top position, website have to pay for this.

Followings are Some SEO Techniques which are used for Organic SEO Results:

Keyword Analysis

It is the first steps for the SEO professionals to do the search engine optimization (SEO) for any websites. Keywords analysis is done by SEO Experts to know the actual searches words or phrase people enter into the search engines to find something. Search Engine Optimization Experts research keywords to achieve better rankings in search engines SERPs. It is one of the most important factors in the search engine optimization process.

Back linking Building

High quality backlinks are all those link by which any one  come to website from another websites. Backlinks plays very crucial role in a website’s potential in search engine results. It is why backlinks considered as very important for improving a website’s SERPs Ranking.

Link building to improve link popularity

It means your website getting popular in search engine and it will increase Domain Authority of websites. Link popularity used to be an important figure for search engines. These days many search engines have switched to focus on domain popularity, which in addition to quantity provides information about the quality of the backlinks.

Content Writing

Content writers are professional writers who produce engaging content for users. SEO experts agree that high quality content can take your website to the top of the search results. It becomes possible only because Google gives credit to those websites that publish quality content regularly.

Image Creation

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful e-commerce website.

Internal Linking

Internal linking refers to any links from one page on a domain which lead to another page on that same domain. I’ve always viewed internal linking as an important tactic from a publishing perspective, and have been able to help my target pages rank thanks to the effective use of this tactic.

Primary SEO Steps When You Launch a New Website

Hello Guys” Today I am going to explain you few primary SEO Steps, when you launch a new website. It is because starting is very crucial for any business.

Today every business must have a website and need to have online presence. When you registered your domain name and started to develop your website. Then a question arise, how can you make sure that your website is discover and ranked by Google and other search engines?

SEO is a complex and long-term process and results are rarely shown instantly. But the starting steps you take when you launch a new website can have a big impact on the website’s potential to rank in Google search for its targeted keywords and start catering traffic.

If in the beginning you setup your website from an SEO perspective, it will save your hours of work and money for On Page Optimization for your website, which is not built with SEO perspective.

Here I have explained few main and primary steps that you should keep in mind whenever you launch a new website. And this will helps you from the very beginning to rank for its targeted keywords and attract as much traffic as possible from organic search of Search Engines.

Primary SEO Steps When You Launch a New Website :

  1. Construct site structure of your website for their targeted keywords
  2. Make sure that each webpage has quality and Google friendly content
  3. Optimize your title tags for every primary targeted keyword
  4. Add concise, engaging, and keywords focused meta descriptions
  5. Set up Google Analytics and add your website to Google’s Search Console
  6. Talk to friends and influencers and take helps from them in Building Backlinks
  7. Prepare a long term strategy for organic SEO results.

Few Explanations are given below:

Construct site structure of your website for their targeted keywords:

A well structured website has a huge effect on its ability to rank in organic search of SERPs. For effectively rank on your targeted keywords, you must have to structure your website in such a way that each page targets its own set of closely related and highly relevant keywords. Structuring your website allows you to closely target each keyword on each page for maximum relevant keywords.

Important Points to remember:

  • Make sure each page of your website targets one primary search keyword and several secondary keywords.
  • Structure your website in such a way that each page is as target relevant and specific keywords.
  • Avoid optimizing one page for too many keywords. It’s better to have several pages, each extremely relevant, than one page covering multiple topics poorly.

Make sure that each webpage has quality and Google friendly content

In the world of Search Engine Optimization mainly in 2016, content is one of the biggest important factors for on-page optimization which helps your website rank in SERPs. Before you start any aggressive SEO efforts, you must make sure that your website has quality content, which will engages and helps its users.

Important Points to remember:

  • Don not just write for your hobby but try to solve problems related to On-page content.
  • Use the H1, H2, H3 and H4 tags for illustration of your primary and secondary keywords.
  •  Try to write at least 2,000 words of content for every page, using relevant keywords into the content.

Optimize your title tags for every primary targeted keyword

Title tag is the text that Google or Search Engine will display as website page title against every search result, as well as in the user’s browser when they visit your page. It is very important that all pages have title tags and must be optimized for their targeted keywords.

Important Points to remember:

  • Keep your title tag within 55 – 65 characters so that Google does not eliminate page due to excessive length of title tag.
  • Title tag must be started with targeted keyword, then describe what information is in the page for users.
  • Avoid keywords stuffing into your title tag. Use your targeted keyword once, and then add relevant information about your page.

Add concise, engaging, and keywords focused Meta descriptions

Each and every page of your website shall have its own unique Meta description that explains the page in more detail and provide a reason for users to click.

Set up Google Analytics and add your website to Google’s Search Console

From an SEO point of view, Google Analytics is a great tool for detecting opportunities to further optimize your website for specific keywords. Install Google Analytics as soon as you launch your website gives you data from the beginning, and it will help you in further optimization.

For to installing Google Search Console, visit Google.com/Webmasters. Since your site is already linked to a Google Analytics account, you can start using Search Console without any additional verification.

If you have built your website and implemented all these tips stated above, then you are moving towards success. And soon you will become able to start generating traffic for your website.

If you got your required information or is helpful for you then comment below in comment box.

TOP 5 BENEFITS OF SEARCH ENGINE OPTIMIZATION

BENEFITS OF SEARCH ENGINE OPTIMIZATION

Hello Guys” I am here to explain you the top benefits of search engine optimization (SEO). It is because SEO is becoming very crucial for any business and brand awareness.

Search Engine Optimization has widely adopted by the SEO Expert as Digital or Online marketing strategy. This happens because of its efficiency and effectiveness. While the benefits of SEO are very wider, her I have explained few of them below.

The digital marketing has changed dramatically in the past few years, but Search Engine Optimization still remains an effective and important marketing strategy. While there are various benefits of a good Search Engine Optimization strategy, we have outlined the few to help you understand why SEO is beneficial.

1. It will Increases Traffic of your Website or webpage

Search Engine Optimization is mainly done to increase the organic traffic in search engine SERPS. An research have shown that top 3 positions on the Search Engine Result Pages receive about 80% of clicks and impressions, so ranking in these top positions can result in continuous traffic increases for your website. SEO one of the primary functions is to creating informative and keyword relevant title tags and Meta descriptions, which will shows up in the result pages. If you have optimized tags and descriptions it will increase your website click rate.

2. Search Engine Optimization is very Cost effectiveness

SEO is one of the most cost effective marketing strategies. This is because SEO targets only those users who are actually looking for your products and services online. SEO is generates business leads very cheaper in respect to other calling methods, resulting in cost savings for companies.

3. Exact Calculation of Return On Investment (ROI) for Website

Return on Investment (ROI) is a very important metric for SEO, and sometime it is more important than sales or conversions. This is because it takes into account the cost of the investment. It can be difficult for small business owners or business owners of any kind to decide where they should spend their money. How much are you going to get in return for the amount of money you spend? You obviously want to spend your money on the types of marketing or advertising that will bring in the most customers.

How do you calculate the Return On Investment of SEO? Here is the formula for calculating:

Return on Investment(ROI)
Formula for Calculating Return on Investment (ROI)

4. Increased Website Usability of Website

Visitors come to your site with certain goals in their mind. It is your job to help them to reach these goals as quickly as possible. If you can manage to do that, your visitors will be happy and you have provided a positive experience to your visitor.

A clear and Usable Design can be achieved through:

  • Simplicity – Focus on what is important. If you do not distract your visitors they will be more likely to do what you want them to do.
  •  Familiarity – Stick to what people already know. There is nothing wrong with looking at other sites for inspiration.
  • Guidance for Visitor – Don’t expect your visitors to explore your site by him. Therefore it is necessary to guide them through your website and show them what you have to offer.
  • Good information architecture – Understand that what is the requirement of your visitors and how they would expect you to structure the content on your site.

5. Helps in Brand Awareness for Services or Products

One of the biggest challenges arise when implementing SEO, especially for those just jumping into the game, is to know which keywords to target.  For example, our company’s brand has always used the keyword “PQR” but analytics suggest that customers are calling “XYZ”. Your company’s brand is a valuable asset, especially if you have invested a significant amount of resources into developing it. Increasing and improving brand awareness is one of the top priorities for marketers. Your website is one of the most effective places to spread brand awareness. From here the role of Search Engine Optimization started.

If you got your required information and this article is helpful for you then comment in comment box below.