7 Free SEO Competitor Analysis Tool – For SEO Beginner and Experts

Free SEO Competitor Analysis Tools

Her in this article, you will get detailed information for doing competitor analysis in SEO with  SEO Competitor Analysis Tools and also you will get all the List of Highly Reputed Websites or Tools used by the experts and experience SEO professionals for Search Engine Optimization.

Top List of SEO Competitor Analysis Tools in this article:

  1. SEMRush – Partially Free and Partially Paid
  2. Spyfu – Partially Free and Partially Paid
  3. SE Ranking – Partially Free and Partially Paid
  4. Similar Web – Most Tools Free and Partially Paid
  5. Alexa – Partially Free and Partially Paid
  6. Majestic SEO – Partially Free and Partially Paid
  7. Ahrefs – Fully Paid Tools

Now a days SEO is becoming very tougher for digital marketing experts because of the competitors for the business and websites and after that whatever is left that will sucked by the Google algorithms. Therefore to do competitors analysis is become one of the important activities for making SEO strategy. It is because to beat your competitors it is necessary for anyone to be aware about the strategy which is adopted by their competitor. If you did not do then it became very tough for you to beat your strong and gigantic competitors.

What is Competitor Analysis for SEO?

Competitor’s analysis in SEO (Search Engine Optimization) means finding the real online competitors for specific keywords or for a group of keywords. Once you find these competitors than you can execute any SEO strategy to beat those competitors and ranked on top position of SERPs of any Search Engine.

Now these tools will just like swords of samurai for the SEO Professionals or SEO Analysist. It is because swords give the power to samurai to tackle with their competitors similarly these tools give power to SEO Professionals or its user for tackling with their rivals in this real competitive world of Digital Marketing or you can say Search Engine Optimization world.

Detailed information of SEO Competitor analysis tools:

These all SEO competitor’s analysis tools are very useful and very important for analysis any domain or website from SEO (Search Engine Optimization) point of view. Therefore these tools and enjoy the data provided by these tools.

SEMRush – Partially Free and Partially Paid

SEMRush is very popular tools for SEO or Search Engine Optimization. It is because this tool gives approximately each and every data related to SEO campaign. This website give information related to your organic ranking keywords, your organic competitors, your paid competitors, your paid keywords, related keywords, Total numbers of ranking keywords, total backlinks, etc.

SEM-Rush

SEM-Rush-1

Spyfu – Partially Free and Partially Paid

SpyFu is one the best competitors analysis tools avilable in the market and provides very clear and fair data for users which is very usefull for SEO Competitor Analysis. This tools gives you many data related to Search Engine Optimization and all those data are very important. SpyFu is very useful and strong tools for doing competitor analysis it is because you can understand by its name and that is to do spy on others. SpyFu proovides many information like your organic ranking keywords, your paid keywords, your organic competitors, your paid competitors, your competitors share for keywords, related keywords, Total numbers of ranking keywords, total backlinks, etc.

Sfy-Fu

SpyFu-1

SE Ranking – Partially Free and Partially Paid

As above all tools SE Ranking is also very important and very useful tools for your digital or SEO competitor’s analysis. This tool will do very deep analysis of website and give you very accurate and correct data for your website. SE Ranking will give you the data such as your organic competitors, organic ranking keywords, paid keywords, organic traffic, paid traffic, pattern of traffic flow, etc. As you can see in below images.

SE-Ranking

SE-Ranking-1

SE-Ranking-2

Similar Web – Most Tools Free and Partially Paid

Similar Web is a tool which is used for many others matric along with competitor’s analysis. This tool gives many data related to competitors and special function in this is that you can compare your site with your competitor’s websites. It will give you a good and clear amount of idea that why your competitors are on higher ranking than yours. This tool give many other metrics like traffic overview, total visits, average visit duration, Pages per Visit, Bounce Rate, Traffic Sources, Similar Sites, etc.

Similar-Web

Alexa – Partially Free and Partially Paid

Alexa is a tools owned by Amazon.com and this tools very popular to giving ranks to website on basis of their traffic. This tool has many usability and few services are free and few are paid services. Alexa will give you many useful data for SEO. Data like competitors, ranking keywords, percentage of traffic cater by keywords, location of users, Bounce Rate, Daily Pageviews per Visitor, backlinks, sites with similar name, etc.

Alexa

Alexa-1

Alexa-2

Alexa-3

Majestic SEO – Partially Free and Partially Paid

This tool is mainly used for detecting backlinks of any domain. This tool gives very authoritive data related to backlinks and give details about backlinks too. But this tool have also many other function like competitors analysis, to check citation flow, trust flow, etc.

Majestic-SEO

Ahrefs – Fully Paid Tools

This is a fully paid tools and very useful for the SEO professionals for analysis any website for On Page or Off Page SEO. This tool is used for many purposes like use for doing backlink research, organic traffic research, keyword research, content marketing & more.

Ahrefs

Few Others SEO tools have many other functions too;

  1. MOZ – Open Site Explorer
  2. Monitor Backlinks
  3. Backlinkwatch
  4. MySiteAuditor
  5. SmallSEOTools

Top 10 SEO Interview Questions & Answers for HR Round

Hello Guys” Today I am here trying to help you by some HR round interviews job related questions and their answers. Hoping that these  questions and answers will help you in get jobs in SEO industry.

Followings are Top 10 SEO Interview Questions & Answers

  1. Tell me something about yourself?

Answer. You should brief your interviewer about your family, your educational background and your work experience.

You can start with past experiences and proven success

Next, mention your strengths and abilities

Conclude with a statement about your current situation like- What you are looking for now is a company.

  1. What’s your specialty? Tell me about it.

Answer. You have to answer this question very honestly because it will be analyzed in next questions. If you say false answer than you will be revealed in next question or may be in next round of interview.

  1. How do you measure success?

Answer. For this question you can say that using tools which will say about the progress in the SEO performance of the website. Tools like Google Analytics, Open Site Explorer and others.

  1. What all verticals have you handled in your SEO career so far?

Answer. Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, shopping, jobs etc.

  1. What factors or things attracted you to SEO industry?

Answer. This question is very crucial because it will tell HR about your main aim, so do not mention about the money or salary. You can say that you are attracted to this industry because lots of opportunities available in this field for progress your career, expand your knowledge, and learn new set of skills.

  1. What do you enjoy most about working in SEO?

Answer. You can say about your favorite task but be careful here that you do not mention only easy tasks. Tell him about challenges you would like to take. But also care full because next round is technical and it is possible that you have to perform that task also.

  1. Where you see yourself in next five years’ in the digital marketing industry?

Answer. Here HR is testing you for the future, it is because company are investing larger amount of money on employees. If employees are not loyal to company then it will be big loss for company therefore they are testing your interest in company.

You can answer for this question in such way so that they agreed that you will be very loyal to company. You can say about your core strengths and how that can benefit the company.

  1. What do you know about Google Panda update?

Answer. The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It all focus was transformed on the user and now quality content, proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.

  1. Name some SEO Blogs you read to keep yourself updated about the industry.

There are lots of blogs in the market who are tracking each and every change about this industry. They publish every updates about the latest trend of this industry. Followings are few blogs which are on top of this field.

Search Engine Watch, Search Engine Land, SEM Rush, Search Engine Journal, MOZ, Kissmetrics

  1. What is Google Sandbox in SEO?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

How to write an Effective Guest Post

Guest Posting Can Help Grow Your Online Audience

Guest posts and guest posting is where a writer who owns his or her own blog creates a unique and original post on another blog or site with a mention of the author and usually their blog at the bottom of the article.

Guest blogging is a method used by bloggers to increase blog traffic. Guest Post means where bloggers write posts who owns his or her own blog creates a unique and original post on another blog or site. It has mentioned of the author and usually their blog at the bottom of the article.

Guest blogging is of two types:

  • You write article a post to display on another blog or site.
  • Another person writes article and post to display on your blog or site.

What is the Condition for Guest posting?

Every Bloggers have their own terms and conditions for guest posting. I have explained few of them which are very important take a look below:

Have Avg. content length:  Every blogger have explained about their content length. But in my opinion content with 750 words are very good for the guest posting.

Content Type: Content must be 100% unique and original and this must be following all the guidelines of Google. Keyword Density in article body must not be less than 2%. Content shall be error free, it means no grammatical errors; content must not have spellings mistakes etc.

How to select blogs site for Guest Posting?

Relevant Category for your blog: In the worlds of internet there is hundreds of website which are share guest blogging. I want to say that you must select website according to your relevant business category.

High Authority Website: In the worlds of internet there is hundreds of website which are share guest blogging. But many of them have 0 DA or PA. So you must have to select high Domain Authority.

Providing Do-follow links: You must select quality guest blogging website which are offering do-follow link in the signature.

Benefits for Guest Blogging or Guest Posting:

  • Guest posting helps in builds relationships with other Bloggers in your niches.
  • It helps in increases traffic for your websites or blog.
  • It is one of the best techniques to get high quality backlinks
  • Guest posting is great ranking signal for search engines
  • It will introduces you to new peoples of your niche
  • Least but not last it is cost effective methods to get ranked high in SERPs.

If you get your required information and you need are full filled then comment below. And if you have any suggestions feel free to write. It will help me to improve the information.

Why Digital Marketing Is Important for Business

Importance of Digital Marketing

Digital means electronically or Marketing means promoting the products or brands. In total Digital marketing is a method for promotion of products or brands through one or more forms of electronic media.

All Main Elements of Digital Marketing

 

Search Engine Optimization (SEO)

Search engine optimization is mainly done for to achieve top ranking in search engine organic results. It is a process of optimizing your website to rank higher in search engine results pages. Higher a website naturally ranks in organic search results of SERPs. It will increases websites traffic.

Affiliate Marketing

It is a method of advertising or promoting someone else products services and brand on you website. It is done by websites owner for commission or some share.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is done for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing is a process focused on attracting customers through content and interactions that are relevant and helpful not interruptive. With the inbound marketing, your potential customers will easily find you through channels like blogs, search engines, and social media.

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote your brand and to increase brand awareness, drive traffic, and generate leads for your business. Using social media for marketing platforms can enable small business looking to further their reach to more customers.

Pay-Per-Click (PPC)

Pay Per Click or PPC is a form of online advertising where the advertiser only pays if someone clicks on their ad. Or it is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most popular types of PPC is Google AdWords.

Email Marketing

It is a type of direct marketing that is done through electronic mail as a means of communicating commercial or fundraising messages to a targeted audience. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Why your Business needs a digital marketing strategy?

You will directionless

In real market I found many companies are still not having a digital marketing strategy. They don’t have clear strategic goals for what they want to achieve online. And if you do not have any goals, then you will not put enough resources to reach the goals. Therefore you don’t evaluate through analytics whether you’re achieving those goals.

You will not know your online market share Clearly

These days customer demand for online services. If you have not any digital marketing strategy then you are not able to understand your online marketplace. It will affect your business very deeply, because your customer may ignore you.

Your competitors will grab market share

If you will not providing enough resources to digital marketing. And if your digital marketing approaches have not clearly defined strategies, then your competitors will grab your digital shares!

You will not know your online customers clearly

Without the right digital marketing strategy you will not know your customer clearly. Tools like Google Analytics and similar will only tell you numbers of visits, not the sentiment of visitors. What they feel and what they think about your business. You have to use other tools like user feedback tools to identify your weak points and then address them.

You will waste your time and money in duplication

Even if you have sufficient resource it may be wasted, if you are doing duplication. This is particularly the case in larger companies, where you will see different parts of the marketing organization, purchasing different tools or using different agencies for performing similar online marketing tasks.

You will not optimizing by yourself

These days every company with a website will have analytics. If you do not have any defined digital marketing strategy will not use analytics data in optimizing your content or others. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.

How long Digital marketing will take to produce Results?

If you have a well-defined digital marketing strategy, it will give you results much faster than offline marketing, it is because you can easily measures ROI. But still it depends entirely on effectiveness of your digital marketing strategy.

If you will spend time on building comprehensive buyer details to identify the needs of your targeted audience. For this you have to focus on creating quality content to attract and convert them in sales or purchase. After this you will likely to see strong results within the first six months.

If you are invest in paid advertising part of your digital strategy, and then the results come even quicker. But my advice is to focus on creating your organic or natural reach using content, SEO, and social media for long-term, sustainable success.

Top 20 Search Engine Optimization Techniques for 2017

Top SEO Tips and Tricks

Everyone have to use few good SEO tips. Search Engine Optimization is a volatile process, and that’s why SEO Expert must have to be up to date with all the algos updates and ethical practices. If you are looking for pure and fabulous SEO tips, you are on the right place.

SEO is something that every website must have to do. With optimizing any website for search engines, you can increase your chances of ranking high in SERPs for your main targeted keywords; it means that you get more traffic to your site.

Search Engine Optimization is not rocket science, with some basic training anyone could do it. In this post, I will be talking about SEO tips and tricks for websites that want to achieve long run ranking.

Do not Trust on Guaranteed SEO Ranking

If you hire or outsource, SEO Company or freelancer for Search Engine Optimization to your website, whenever you heard the words Guaranteed SEO Ranking, run as fast as you can. Because it is just a trick to make full, since no one can guarantee for SEO Ranking.

Whom that guarantees they make your website ranking on top positions in Google SERPs for defined keywords, most of the time are scammers.

 Results would not come instantly

I think Search Engine Optimization is just as a chess game between you and Google. It is a game of patience. You can only predict what is going to happen? But what happens is different? Optimizing a website for top rankings takes time, and results usually come after months of work. If had you followed or played the best Search Engine Optimization moves, results will definitely come.

All beginners do a silly mistake that, they do not have the patience to wait and watch. They want quick and instant result.

Understand the process of SEO

Search Engine Optimization is a continue process. Search engines especially Google are updating their rankings algorithm a many times in a year. So to become successful with SEO, you have to know what works best for you and eliminate outdated techniques.

Publish Unique and Quality content

Your content is the most important part of your website. Without quality content, it is impossible to rank high in Google SERPs. Your website must have quality and unique content and providing the information to the user.

If your content (article) is longer and have quality which is able to engaging for the user Google will gives more credit to your article. Do your best to engage your user and make them share their thoughts.

Do Keywords Research for your website

 Think before writing article which you are going to write. Analyse that is it in the trend or anyone have the requirement for this article. Never start writing an article without doing keywords research. Use Keywords Tool to find what people are searching for and for what problems they are trying to get answers. Google Keywords planner is the best keywords research tools. Find synonyms and look to what keywords are used to search in Google.

 Always write for your readers, not for search engines

Always think about what your readers want to know from you and write with keep in mind that your readers are humans. It is a common perception that purpose of content writing are only for the getting higher rankings, in search engine SERPs.

Publish fresh content on daily basis

If you publish new articles on a daily or at least on weekly basis, Search Engine crawler will come to your website on regular basis and will give your website more authority.

With new content, you also get more chances of ranking for new keywords. All those websites which are on top ranking, they all publish their content on regular basis.

Always use relevant and unique titles

It is very important that you always use unique and relevant title for your article. Add your main keywords in your titles. It is very hard to get higher ranking without having the main keywords in your title. Your titles shall be concise and attractive or not longer than 55-57 characters.

Improve your website loading speed (time)

Website speed is also a ranking factor. But it is not something to worry if your website have quality content and are well structured. However, any website takes more than 5sec to load Google classify the slow loading website.

Create interlinking system in well defined manner

Whenever you publish new article then put one or two internal links. It makes article very engaging or informative for the readers. If every entire article you have published contains a link to other page it will help in increasing the average time on website or also decrease the Bounce rate.

Create Quality Backlinks Smartly

Quality Backlinks are very important for Search Engine Optimization. Without backlinks, it is very hard to say that it will get ranked or not.

Please do not waste your time in building irrelevant backlinks from directory or article submissions websites. Instead, build links from those websites which have authority and are relevant for you. A single quality backlinks can have more potential than a hundred of low-quality links.

Keep track of backlinks and protect from negative SEO attacks

Keep tracking of your backlinks. Because it is just as important as building them. Many SEOs are building backlinks and then they completely forget about checking their status. These day negative SEO are very common. In many cases it is done by your competitors, it is because they want your website get penalized by search engine like Google. Generally competitors create of low-quality backlinks to your website.

Use social sites for Search Engine Optimization

Use Twitter, Facebook and Google Plus to connect with bloggers and make relationship with them. And ask them to put the link on your website. Social media is a great place to generate backlinks. It will generate traffic for your website also.

Optimize all images on website

Image is very effective because readers will quickly understand the matters in the article. Insert screenshots with examples in the article if it is appropriate. Each image shall contain Description, Alt, etc. With image optimization you rank high in Google Images.

Choose simple and short domain

The most popular domains are using the .com extension; therefore it is very difficult to find good domains. So pick a domain that’s easy to remember and pronounce.

Fix all the broken links issues

If your website linked with a page, and that page actually did not exist anymore.  Use Google Webmaster Tools to identify these links and fix them.

Do not use flash

Google are not understood Flash and Ajax, meaning it will be impossible to crawl your content. Flash websites might look pretty and cool, but they are the worst for SEO.

Ignore PageRank

In this recent time PR become useless with SEO point of view. It is because Google has stopped updating their PageRank toolbar more than one year ago. And they also announced that it doesn’t have any plans to update it. Try to improve your authority through building quality backlinks.

Don not over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

Search Engine Optimization is a continuous process

Many people think that search engine optimization is finished when they get top ranks in SERPs. It is the time when they lose their focus on SEO and competitors take advantage of it. So never leave SEO for the website.

Make Your Website More SEO Friendly with On Page SEO

SEO friendly Website

Lots of ways are out there to get your website ranking higher on Google or on any search engine; however there are no magical tricks that are guaranteed to work. But with this guide, I hope to help you to get optimum result.

Search Engine Optimization (SEO) contains two different areas, first is on page and another is off page. I will explain you here the most important and basic topic of SEO in this article.

# META tag and Description

META tag and Description is displayed in Google’s search results. Takes best first 160 characters (Google’s limitation) from your websites and uses it as your META-tag description.

Therefore, describe your business in your website wisely! Use clear, concise language that attract customers in and will register well in Google search results.

# Put titles on products and categories

It’s important that you tell Google exactly what the product you are selling is. Similar to your website description, put your product names and descriptions. It will help Google locate your products and provide better search results.

For example, if you are selling Shoes and it has a model name ‘Spunk’ then a good product name for that would be ‘Spunk Shoes’ or ‘Black Spunk Shoes’ instead of just ‘Spunk’. Google doesn’t know that ‘Spunk’ is a Shoe unless you tell it.

The same term and condition goes for categories; try to name your product’s categories appropriately using keywords.

# Create Human Readable URLs

Create Human Readable URLs because search engines love them. You must put clean, simple URLs with keywords to increase your search rankings and place more authority on your content.

For Example:

Human Readable URLs:  http://www.helpsdesk.org/best-off-page-activities-for-seo/

Non-Human Readable URLs:  http://www.helpsdesk.org/id=00133&.aspx#ctl00_ph

META tag and Description

#. XML Sitemap to your website

A site map is a file gives them a list of web pages of your site for web crawlers so that crawler easily crawl all pages. This is the best way to make sure that all pages are crawled & indexed by search engine.

#. Provide a great user experience.

Ensure that your content looks good and is easy to navigate.

#. Avoid keyword stuffing in your content

This can actually harm your Google SERPs ranking. Google recommends that you focus on creating useful, information-rich content that uses keywords appropriately and in context.

#. Make your website would not contains any Broken Links

Broken links frustrate visitors and it will reduce your SERPs ranking. 404 Errors are most dangerous for your domain authority. It occurs when you change your URL name or replace your documents? To eliminate this error you have to do 301 redirect these URLs. Otherwise it will reduce your website’s ranking or authority.

#. Add Webmaster Tools or Google Console to Your Website

Google Console is a great way to manually get a head start on index your site on Google. Get started by registering your site with Google Console (Bing and Yahoo also have these tools).

#. Use Google Analytics for Data Analysis

Use Google Analytics for Data Analysis and make change as per requirement. For example, you can check your bounce rate, and analyse the effect of your search optimizations, among other things.

#. Get other sites to link to your website

The best way to get a natural higher ranking on Google SERPs is to create quality content so that other sites wants link to your website. Search engines measure the quality of a site depending on how many other sites that links to it. Having a blog connected to your website helps a lot and especially if you write quality updates on a continuous basis.

#. Mobile friendly

Make your website mobile friendly so that you will get higher ranking in the Google SERPs. In April 2015 Google revealed that Google will use mobile friendliness as a search ranking signal. This ensures that users get relevant, high quality search results that are optimized for mobile devices.

#. Do not panic be patients!

This is the best tip you could get. No site will automatically rank in the top spots on Google – it takes time! Try to engage your customers through social media and keep your shop and blog updated and soon enough you will start climbing up the rankings.

HOW TO USE GOOGLE ANALYTICS?

For Search Engine Optimization Beginners

If you are work in the field of digital marketing, then surely you know about Google Analytics. It is a basic and fundamental tool for analyzing the impact of your activities on your audience mind and your websites. Now I am here to share with you today how to use Google Analytics for Search Engine Optimization.

Why we have to use Google Analytics?

Before explaining its uses, it is important to mention why you shall use Google Analytics if you are working in the fields of digital marketing. Google Analytics is a free tool that you can used to track information about the way visitors interact with your website. It is especially useful when used in doing Search Engine Optimization for your websites.

It will provide you the concrete data about the behavior of the visitors who have come to your website. With the help of this analytical tool you are will not running your digital marketing campaign blindly. It offers you precise data about your website and your campaign’s performance, as well as the behavior of your user.

 From Where to start?

Google Analytics shows the statistical data and for to understands that data you have some analytical intelligence without some intelligence, Google Analytics will only give you some numbers. And numbers are just numbers. If you wants to learn Google Analytics than you must have some question about your website. You shall start with few questions which you want to know from Google Analytics because without those questions, you are just looking at numbers.

Below I have provided some Question which we will hope to know:

  1.  How are people finding my site?

  2.  Which posts my readers like most?

  3.  How I can get more traffic to website?

  4.  What is loading of my website?

  5.  How do I learn more about my audience?

  6.  What’s happening on my site Real Time?

 Explanation:

 How are people finding my site?

You have two options to know about how people are actually finds you? First, when you Login in your Google Analytics accounts on the left hand A Menu type’s board appear. In this board you have to go in the <Acquisition> and then in <All Traffic > and you will know that how peoples are able to find you.

Second, you can find out your Audience go in <Acquisition> and after that “All referrals”. This how it appears in the Analytics.

All Traffic will ask you how someone is able to discover your site. It includes everything, from someone typing your domain name into their browser to clicking on a search result to clicking from another website.

Whereas All Referrals is a more specific report that only includes visits from people who clicked on a link to your website from another website. It excludes all search traffic and direct visitors.

How are people finding my site

Which posts my readers like most?

For answer to this question, I advised you to looking at your All Pages report, found under Behavior->Site Content->All Pages.

Which posts my readers like

All Pages reports will ask you which posts and pages of your websites have maximum visits. It will also provide you the data of Average time on page, Bounce rate etc.

All these three are very useful metrics; Average time on page is one of the most important factors when you are analyzing the effectiveness of your articles.

What is loading time of my website?

Speeds always matter, because in this busy life no one have that much time to wait for your webpage get loaded then they will read. If your websites loading time is high then it is possible that your bounce rate is also high and therefore your website will never get in the rank because search engine will recognize it as inferior quality content and ignore it.

How fast is my site loading

Under Behavior->Site Speed->Page Timings, you can see how long it’s taking your pages to load, as well as how they compare with your site as a whole, based on real world data.

How do I learn more about my audience?

The best methods to know about your audience are to ask them with a Real Survey. Another best method is to look under the Audience menu of Standard Reports on your Analytics dashboard.

How do I learn more about my Audience

From the Audience reports, you can find out the location of your visitor, the technology he or she is using to access your site, and lots of other interesting information.

What’s happening on my site in Real Time?

Having real time information you can take action is solid gold, and it’s all available within the Real-Time report.

How do I learn more about my audience

To fully understand the Google Analytics is required very vast knowledge. We cover her is very basic and small part of Google Analytics. The more you explore it, the better you will understand it. There are lots of things are available within the Google Analytics to understand and get result from it and for that you must have to give some time to yourself for understand it very deeply.

What is Organic SEO or Natural SEO?

How to Get Better Organic Search Ranking

When you search for something on search engine it will gives you two types of results.

  1. Organic Results 
  2. Paid Results

Organic and Paid Results

Organic Results

Organic Search Results also knows as Natural Search Results. To be constantly on Top Ranking in the organic search results is what SEO is all about.

These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google adwords or other. Organic search engine optimization or SEO is a methods or process of improving the traffic for your website by making it more benefits of search engine optimization in search engine results using specific targeted keywords.

Paid Results

Paid results are all those results which are shown in the SERPs top ranking by the search engine. It is also known as the Pay Per Click (PPC). Pay-per-click is the word used to describe inbound traffic that comes through paid search sources such as Google AdWords or Facebook Ads. PPC are done to attract the potential visitors for your website so that you can convert them in sale. For to be shown on top position, website have to pay for this.

Followings are Some SEO Techniques which are used for Organic SEO Results:

Keyword Analysis

It is the first steps for the SEO professionals to do the search engine optimization (SEO) for any websites. Keywords analysis is done by SEO Experts to know the actual searches words or phrase people enter into the search engines to find something. Search Engine Optimization Experts research keywords to achieve better rankings in search engines SERPs. It is one of the most important factors in the search engine optimization process.

Back linking Building

High quality backlinks are all those link by which any one  come to website from another websites. Backlinks plays very crucial role in a website’s potential in search engine results. It is why backlinks considered as very important for improving a website’s SERPs Ranking.

Link building to improve link popularity

It means your website getting popular in search engine and it will increase Domain Authority of websites. Link popularity used to be an important figure for search engines. These days many search engines have switched to focus on domain popularity, which in addition to quantity provides information about the quality of the backlinks.

Content Writing

Content writers are professional writers who produce engaging content for users. SEO experts agree that high quality content can take your website to the top of the search results. It becomes possible only because Google gives credit to those websites that publish quality content regularly.

Image Creation

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful e-commerce website.

Internal Linking

Internal linking refers to any links from one page on a domain which lead to another page on that same domain. I’ve always viewed internal linking as an important tactic from a publishing perspective, and have been able to help my target pages rank thanks to the effective use of this tactic.

Primary SEO Steps When You Launch a New Website

Hello Guys” Today I am going to explain you few primary SEO Steps, when you launch a new website. It is because starting is very crucial for any business.

Today every business must have a website and need to have online presence. When you registered your domain name and started to develop your website. Then a question arise, how can you make sure that your website is discover and ranked by Google and other search engines?

SEO is a complex and long-term process and results are rarely shown instantly. But the starting steps you take when you launch a new website can have a big impact on the website’s potential to rank in Google search for its targeted keywords and start catering traffic.

If in the beginning you setup your website from an SEO perspective, it will save your hours of work and money for On Page Optimization for your website, which is not built with SEO perspective.

Here I have explained few main and primary steps that you should keep in mind whenever you launch a new website. And this will helps you from the very beginning to rank for its targeted keywords and attract as much traffic as possible from organic search of Search Engines.

Primary SEO Steps When You Launch a New Website :

  1. Construct site structure of your website for their targeted keywords
  2. Make sure that each webpage has quality and Google friendly content
  3. Optimize your title tags for every primary targeted keyword
  4. Add concise, engaging, and keywords focused meta descriptions
  5. Set up Google Analytics and add your website to Google’s Search Console
  6. Talk to friends and influencers and take helps from them in Building Backlinks
  7. Prepare a long term strategy for organic SEO results.

Few Explanations are given below:

Construct site structure of your website for their targeted keywords:

A well structured website has a huge effect on its ability to rank in organic search of SERPs. For effectively rank on your targeted keywords, you must have to structure your website in such a way that each page targets its own set of closely related and highly relevant keywords. Structuring your website allows you to closely target each keyword on each page for maximum relevant keywords.

Important Points to remember:

  • Make sure each page of your website targets one primary search keyword and several secondary keywords.
  • Structure your website in such a way that each page is as target relevant and specific keywords.
  • Avoid optimizing one page for too many keywords. It’s better to have several pages, each extremely relevant, than one page covering multiple topics poorly.

Make sure that each webpage has quality and Google friendly content

In the world of Search Engine Optimization mainly in 2016, content is one of the biggest important factors for on-page optimization which helps your website rank in SERPs. Before you start any aggressive SEO efforts, you must make sure that your website has quality content, which will engages and helps its users.

Important Points to remember:

  • Don not just write for your hobby but try to solve problems related to On-page content.
  • Use the H1, H2, H3 and H4 tags for illustration of your primary and secondary keywords.
  •  Try to write at least 2,000 words of content for every page, using relevant keywords into the content.

Optimize your title tags for every primary targeted keyword

Title tag is the text that Google or Search Engine will display as website page title against every search result, as well as in the user’s browser when they visit your page. It is very important that all pages have title tags and must be optimized for their targeted keywords.

Important Points to remember:

  • Keep your title tag within 55 – 65 characters so that Google does not eliminate page due to excessive length of title tag.
  • Title tag must be started with targeted keyword, then describe what information is in the page for users.
  • Avoid keywords stuffing into your title tag. Use your targeted keyword once, and then add relevant information about your page.

Add concise, engaging, and keywords focused Meta descriptions

Each and every page of your website shall have its own unique Meta description that explains the page in more detail and provide a reason for users to click.

Set up Google Analytics and add your website to Google’s Search Console

From an SEO point of view, Google Analytics is a great tool for detecting opportunities to further optimize your website for specific keywords. Install Google Analytics as soon as you launch your website gives you data from the beginning, and it will help you in further optimization.

For to installing Google Search Console, visit Google.com/Webmasters. Since your site is already linked to a Google Analytics account, you can start using Search Console without any additional verification.

If you have built your website and implemented all these tips stated above, then you are moving towards success. And soon you will become able to start generating traffic for your website.

If you got your required information or is helpful for you then comment below in comment box.

Benefits of Google Analytics in SEO

Before we are going to describe you bout Google Analytics first understand the meaning of Analytics. Analytics words is derived from “Analysis” which means to study the data. Analytics is defined as the scientific methods of transforming data into simple form for the managements to making better decisions for the organisation.

If your statistical data is accurate them your management will able to make better decision for your organisation which helps the organisation to grow. An Expert Analyst will use the Analytical Data to improve processes, save costs, and enhance revenues of your organisation.

Google Analytics is a free tool that you can used to track information about the way visitors interact with your website. It’s especially useful when used in you are doing Search Engine Optimization for your websites.

When you are setup a Search Engine Optimization (SEO) campaign or Pay Per Click (PPC) campaign you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword attracting or catering to your website. Google Analytics will provide you a door to world of information, you probably never knew about visitors on your site.

Google Analytics is a key player in Digital Marketing fields and one of the most innovative online marketing platforms providing pioneering data for you to use and make your SEO campaign more successful. It will provide you a wide-range of SEO tools, from keyword research, website analysis, page analysis to keywords analysis and competition analysis tools. Whether you are an SEO Agency, a SEO Professional or a Webmaster, it will help you to generate solid results for your SEO campaign.

Here are some benefits of using Google Analytics when setting up your SEO or PPC campaigns:

1.] You are able to find out how your visitors locate your website.

2.] You are able to identify which web pages and links your visitors clicks the most.

3.] You will also be able to find out which keywords your visitors are type into search engine to find your website.

4.] You will be able to know which are the popular pages and links on your Website.

5.] You can measure that, whether your optimization campaign is directing the traffic to the correct pages or not.

6.] You can identify that how many new visitors are coming through your search engine optimization campaign.

7.] You can segment your analytic result by new/returning visitors, geography and referral sources.

8.]  It will also provides you the Bounce Rate of your website.

With the Help of all these information you will easily understand the importance of Google Analytics. Google Analytics means eyes which will give you the vision or six senses to judge the facts related to your website. It will give an opportunity to improve your data by proving the depth information related to your website.

With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from Yahoo and MS Search results with respect to your site and use it to setup a successful campaign.

Followings are some topics which are also shown in Google Analytics :

Page Views: The total number of individual pages viewed by all visitors.

Pages / Session: The average ratio of pages viewed per session visit in a specific time-span.

Avg. Session Duration: The average length of time a session visitor spends on your website.

% of New Sessions: The percentage of your total traffic that are new, unique visitors.

Traffic Source: The source of a particular traffic visit. (Google.com, Facebook.com, Yelp.com)

Location: The geographic source of a website visit.

And many more items are available there in the Google Analytics.