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Top 4 Off-Page Optimization Factors

Importance of Link building and backlinks

SEO stands for Search Engine Optimization. It is a method or process to increase the visibility of website in the Search Engine Result Page (SERPs). SEO is a collection of strategies, techniques and tactics which is used for get higher ranking in the Search Engine Results Page (SERPs) of a search engine. All these techniques are used to increase the amount of visitors to a website. The higher your pages can rank on Google/Bing/Yahoo/etc. Search Engine Results Page, the more traffic your site is likely to get.

Off page SEO focuses on increasing the authority of your domain. It is done through the act of getting links from other websites having high authority. Off page optimization refers to all those steps that can be taken outside of the actual website in order to improve websites domain authority and SERPs rankings.

Off-Page Factors

There are literally hundreds of factors that the Google algorithms consider before ranking any web page. Some factors are visible and some are not. Google always make it tougher for SEO Experts to asses which factors have more weighted. Google make it with using tricks, they did not give all factors same weighted.

Here’s some of what we’ll cover in this article:

  • Link Building speed
  • Quality of the Backlinks
  • Total numbers of Backlinks
  • Look at your Anchor text

Link Building Speed

It is one of the most important factor that should be taken care while Link Building. I recommend that your link building rate must be at natural speed. You must not build links unnaturally fast, or create a huge number in one hit and then stop.

It is because search engines understand that you building link by doing unethical ways and result in your site being penalized. It especially happened when your site is brand new. Older sites can get away with this to some extent. Search engines are very intelligent and they have the ability to classify that what is natural and what is not.

You have building 1000 low quality links in one day for your website. But your site is just 20 days old, Is it look right? As per my advice for link building strategy never use automated link generating tools for link building.

Quality of Backlinks

High quality backlinks or backlinks are all those link through which any one come to your website from another websites. Backlinks plays very crucial role in a website’s potential in search engine results. That is why backlinks are considered as very important for improving a website’s SERPs Ranking. No one knows for sure how much weighted search engines give to backlinks when listing page ranks; however what we know for certain is that, they are very important.

Links must from well-established sites, especially ones that are considered an authority in your niche. It is consider as much more valuable than links from other sites.

Total number of Backlinks

It is all those links on other website that direct search engines and reader to your website. Backlinks have many names like incoming links, inbound links, hyperlinks etc.

These are very important for SEO (Search Engine Optimization). It is because Google and other search engines have very complicated algorithm for ranking, and backlinks are one of them.

These backlinks are just like votes, the more backlinks you have, the more votes you have in the eyes of Google, and the other search engines. But you must have to create quality backlinks for your website.

There are several tools available in the market for counting backlinks. You can use these tools to see the backlinks directing to your website. Google’s Webmaster Tools is one of the free tools that you can use to see the backlinks directing to your site.

Look at your Anchor text.

If you are a Digital Marketer, you are well aware about the power of anchor text in search engine optimization (SEO). It is widely accepted  that all those texts that link to another location or document on the website are referred as Anchor texts. In short, it is clickable text in a hyperlink. For example: SEO Helps Desk.

But still My experience is that, Anchor Texts are all those text which are able to hold the crawler on your website for longer time. Such as Bold, Italic, Underlined, etc. Like these SEO Helps Desk, SEO Helps Desk, SEO Helps Desk, SEO Helps Desk, etc.

Tips for Optimizing Anchor Text

  • Keep anchor texts relevant to your niche.
  • Do not link to any toxic sites
  • Write relevant guest posts only
  • Acquire links from the authoritive sites

With all these tricks and tips you can optimize your website smartly and intelligently. If like this post then must comment below.

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